The point of view is rather extreme, but he's also touching something relevant at the end of the article, and may give some ideas. the term 'cognitive slavery' doesn't apply that much to google, i think. They may not create content or jobs, but they provide a lot of tools (cheap ads, free hosting) empowering a lot of small businesses and giving them something they wouldn't normally have access to (as a designer, i complete my clients website with a lot of google tools, and they very often express their amazement at the added value). So that's a point for them.