I think it's absurdly unrealistic to expect people to do in-depth due diligence on all of the services they use. Modern society requires us to trust innumerable service providers and their dependencies to enable so much of the convenience we take for granted. What little knowledge we do have about abuse comes from the accountability of these companies to regulators like the FTC and FCC.

Realistically, I think we have three choices:

- We can't have nice things.

- Rampant exploitation of individuals, due to vast asymmetry of information.

- Regulation, with its costs and inefficiencies.

But I think there's very little precedent of real accountability deriving from collective consumer action, even in cases of overt abuse (think Wells Fargo).