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$100K sounds like a lot for an app. With equity on top of that? I'd stay away.

Can you build a prototype of it? Even in Excel or something to get the general logic worked out?

OK, this is much more than just an app. It is capturing a lot of data at one level, then there is the 'web level' where the public interacts with it. Lot of opportunity for revenue at the public level immediately (targeted ads). Vendors will be pushing 'specials' down to the first level when they see the apps getting some traction.. .

Can you try to generate some test data first, and create a mockup of the web interface? A web developer can do that and add some interactivity step by step in relatively little time.

When you have a vision of a finished product, it seems like so much work to get there. But usually you can break it down and find steps you can take iteratively.

Mocking up the idea will show you more about its potential and how it should be executed once developers start working on it for real.

This is pretty much what I showed them. All the captured data, described how the apps work, what makes the data so valuable, etc. Like I said, they got it , but still made the case it was a lot of work.

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