By giving you any credit at all for any of your donations, is still passing judgement on you.
EA is just doing the same moral judgement using a different accounting metric.
By going out to dinner with you wife, you are making both you and your wife happy. For that, you get 1 morality point in my book.
If you instead took that money and gave it to the make a wish foundation, you get 10 morality points.
And by giving it to the gates foundation, to help prevent Malaria, you get 100 morality points.
It is exactly the same thing it you yourself were to congratulate someone else on donating to a charity that you like. You are making a moral judgement on them.
Me making a moral judgement on you is no different.
Nobody "has" to do anything. I will fully admit that the average doctor is a better person than I am. Just like how I am probably a better person than the average pay day loan scammer.
Everyone makes judgements every day about other people. EA is just saying that these judgements should be evidence based.