The term itself is problematic - haven't we learned from "fake news" that said accurate description of literally whatever gets the most clicks will rapidly be turned into a rhetorical cudgel that means "news that I don't like"?
Given the sheer potential for abuse I would advise great caution with measures to remedy. This problem is ancient given that it has been around for literal centuries at least. Just in the article a contemporary of Oscar Wilde used the technique!