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The first time is always a special case. This reminds me of "the million dollar homepage". It worked once. It will never work again.

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Also the potato salad kickstarter[0]. Raised $55,000 to make a potato salad. Lots of clones appeared and made about $10.

[0] https://www.kickstarter.com/projects/zackdangerbrown/potato-...

I think it would still work in the case of celebrities. For most of us, I guess only a few scammers / enemies / relatives would be interested in the data.

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