The full text of the proposal is here: https://oag.ca.gov/system/files/initiatives/pdfs/17-0039%20%...
> A. Giving California consumers the right to know what categories of personal information a business has collected about them and their children.
> B. Giving California consumers the right to know whether a business has sold this personal information, or disclosed it for a business purpose, and to whom.
> C. Requiring a business to disclose to a California consumer if it sells any of the consumer's personal information and allowing a consumer to tell the business to stop selling the consumer's personal information.
> D. Preventing a business from denying, changing, or charging more for a service if a California consumer requests information about the business's collection or sale of the consumer's personal information, or refuses to allow the business to sell the consumer's personal information.
> E. Requiring businesses to safeguard California consumers' personal information and holding them accountable if such information is compromised as a result ofa security breach arising from the business's failure to take reasonable steps to protect the security of consumers' sensitive information.
I don't think the sky is going to fall if this gets passed.
Past that, it's also surprising that a lot of this is about selling data, but what about using it internally? It seems like Facebook and Google don't want to sell your data as they consider it their proprietary asset.
People don't even read the ToS (term of service). I'm pessimistic that they would even do this.