The word choice almost presumes the conclusion, that data privacy rules are obvious, and cheap, and akin to just washing hands after using the toilet.
Every regulation has costs and benefits. I also would love to have better worldwide privacy at no or little cost, but the fact that people are blocking the EU shows that some companies just don't see this to be the case. And they're voting with their feet.
EU citizens should accept the fact that if they support the law, they will further data privacy protections, which are good, and they will face the music if some innovation leaves or whatever compliance costs may come with it.