No excessive photos, videos, and other nonsense. I found the font chosen to be adequate and easy to be read.
About the program, it seems to me that they saw a limit point on the content that people are creating on their platform. It is clear that they want more quality productions that serve as an anchor for users.
I've never been a heavy Snap user, but I always visit to see how it works when someone reports a change. It seemed to me that the new design was meant to divide my friends from the artists or the content produced by companies.
You in the middle, being able to choose, your friends on your left and content to spend time on your right. Few people debate this, but other social networks want the exact opposite. They have always gone in the direction of merging the two.
Thus, this incubator could facilitate the creation of content to its right. But she could also demonstrate better ways to consume this content and how to interact with your friends, who would always be on your left.