Why, is it immune from criticism? Instead of this worthless comment, why didn't you read the piece yourself? Then you could make your own judgement.
Gambling which abstractly seems rather harmless has been banned. So, some taking a hard look at highly additive gamely seems reasonable IMO.
Edited: I put drugs in a similar category, but I can see people disagreeing with that.
Which I think get's into the same incentives as these games. If the house get's a cut of from poker players without risks they have reason to promote addiction. On the other hand friends playing for bubble gum can enjoy betting without meaningful downsides.
I don't think their are clear cut answers, but special regulations for companies due to the nature of capitalism has precedent in the US.