Wealthy investors are happy to tell founders that a smaller percentage of a bigger pie is a better deal, but then seem not so happy to make their percentage smaller in order to increase the size of the pie for society at large.
Or as Adam Smith put it: "All for ourselves and nothing for other people, seems, in every age of the world, to have been the vile maxim of the masters of mankind."
https://www.quora.com/What-did-Adam-Smith-mean-when-he-said-...