A few years ago a friend of mine started importing this stuff. He got a sample of a syrup made, and then started selling it. It was a slow start because he was just one guy and had other interests, but then I remember when he told me that Starbucks was starting to make a seasonal cascara drink.

Seeing this just reminded me how often it is that opportunities for little startup's are missed because the founder was unable to commit fully at the time.

Plug for him, here is where he was selling it: http://www.inspiredcoffee.com/