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Arguably there might be culturally/socially more appealing topics and associated gameplay for different generations.

When I was a teenager playing Starcraft, I learned that one of the guys who regularly played with us was in his 50s. At the time it seemed weird anyone that old would be able to keep up in this game, or even know what it's about.

I find lots of players in Overwatch are surprised to find I'm 46 with an above average SR whenever it comes up. Though I typically don't snipe, I seem to still have some twitch reflexes left!

One of the things she mentions in the interview with Tim Cook, at the bottom of the article, is that many old people have trouble swiping on their phone, so she wanted the game to be playable through only tapping the phone.

It means there's nothing about being woke, backpack kid, or Nirvana. The games do feature songs from Barbra Streisand, mornings walks, and coffee from McDonalds.