I thought I was out of luck with my moto360 1st gen, but I found this : https://www.rootjunky.com/moto-360-adapter-usb-cable/
Basically, there is usb connection on that watch, it's just hidden and made difficult to use.
Which makes me think : maybe it's the same for other apparently usb lacking watches? I can imagine manufacturers' developers would want a mean to debug devices out of factory.