Here's something strange that happened to me last week. I went to my local gas station to fill up the tank on my car. As I was standing idly and staring off into the distance, I heard a voice talking to me. I spun around but nobody was around me. Afterwards I noticed that the voice was coming from a small, iPhone 8-sized screen embedded on the gas pump. It was showing advertisements as well as looping the "Hot News" of the day. Admittedly, I became irrationally angry about this. It felt like an invasion of my mental space. Here I was pumping gas, already paying money to the business, why are they continuing to invade my mental space, which is the last bastion of "freedom" an individual can have? I noticed the whole event put me in a heightened state of tension and anxiety. I wanted to leave as fast as I could. I wasn't bothered by the other cars driving on the road, I wasn't bothered by the local homeless population trading and bartering a few dozen feet from me, I wasn't bothered by any of this background noise. What bothered me, and what felt "noisy" to me, was this invasion of my mindshare.