I agree, that's a pretty naive statement to make unless you can:

a) Make a believable case for there being 10 million people who would be willing to pay for your product.

b) Make a believable plan for how you're going to reach those 10 million people.

Who have you guys talked to other than one of the founders' girlfriends? Do you have real data, qualitative and quantitative, that backs up the claim that you've located a market for Whereoscope? Is anyone paying for the product yet?

Most of statements in the article seem rather speculative.