> The counterargument is that you are welcome not to do business with companies (...) Of course, that argument is largely baloney, but it's not straight up insane.

This is the idea of "freedom" that the right wing loves pushing, that all things that matter can be discussed as one-to-one interactions.

The argument is baloney because if all companies do it you don't really have a choice. You won't see this fact if you always think in terms of one-to-one interactions.

"Freedom" as one-to-one interactions is structurally favorable to large corporations.