This reminds me of a group of roommates I had in college. They played Super Smash Brothers: Melee for the Nintendo Game Cube perpetually. They played the same level--a flat level without platforms or items--over and over again for one reason--to get better. They had little interest in having fun and cared more about being the best.

One of our other roommates suggested that they play the game to have fun. They liked the suggestion and, as they began playing again, started to compete over who was having the most fun. My other roommate's comments had completely missed them.