Its more than just being "lax" though, their product vision has fundamentally changed under Cook. What they've done to the MacMini is a perfect example:
Around 2013/14 they saw that Mac Mini's were becoming powerful enough to start syphoning off market from Mac Pros (not in video world, but in music production world). So, Cook did what "operation types" do...hobbled the MacMini and released a slew of upgraded iMacs to reach a higher price point.
The days are gone where Apple designs "the best product possible", now its largely devices to tick boxes in a marketing feature matrix. While operationally it seems clever -- even logical -- it does ultimately undermine the brand long-term.