I tried watching a Star Wars movie the other day. The play time on TV was 7-10:30pm, 3.5 hours. The actual play time of the movie is 2.25 hours. And they cram most of the commercials towards the end. They do it so much so that I got sick of them cutting to commercial every 5 minutes and pulled out the blu ray and finished watching it. There was still 40 minutes left on the TV after I'd finished watching the blu ray.

Here I am, willing to pay for cable and watch it, and they ruin it by trying to milk every last cent out of it.