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I think you radically over-estimate the number of people who want to learn Elm in order to apply for a job.

I've done a lot of hiring and we use a "cool" language (Kotlin). We don't mention the language to recruits although it's not a secret (discussed on our website), because we want to hire people with many different platform backgrounds.

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We had a problem advertising Clojure, everyone showed up wanting to write Clojure but didn’t care about our product.

As a series A company it was hard to get purist to focus on shipping and we started weeding candidates out that gave off a ‘I just want to work in Clojure’ vibe. Eventually new stuff got written in Java and we migrated off of it due to the hiring pipeline mostly but when we told candidates some honestly dropped out because they were excited to work in Clojure.

So can one say that you migrated off of Clojure because it attracts a wrong type of people?

I think advertising "work with X" is usually a problem if people don't care about your domain. Domain first, then the tech can be a nice to have.

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