> Not everyone has access to people or content that will motivate them to make the right individual choices.
This might be true, but I see the much larger problem in the fact that many people, who do have such access, tend to ignore it and go with the mainstream.
> But, most everyone has access to advertising that actually promotes us making the wrong decision to make people money.
I have a strong tendency to ignore advertising that is not coherent with my values. In this sense, I believe/hope, that I am a tough nut for advertisers to crack. :-)
More seriously: I do not believe that one can manipulate people into doing/buying things that they are mentally opposed to. For example: If before a Youtube video some Netflix trailer is shown, I immediatelly think: "Not interested in the slightest as long as Netflix uses DRM" etc.
So having strong principles is a good vaccination against advertising - but most people actively do not want to become vaccinatinated against this kind of brainwashing.