This is what happens when you staff a company with brilliant "generalist" engineers.
Heed the warning folks, hire specialists or your startup will be making phones before you know it!
Every company attempts to expand until it can sell mobile phones. It really seems like a modern variant on Zawinski's Law of Software Envelopment, having displaced the dying medium of email.
Maybe "Building a mobile phone" is the new "Jump the Shark" for tech companies? And yes I'm giving a shout out Jon Hein.