Things to note with the SMS opt-in.
* You can abuse the opt-in message of "Real Name wants to track..” by registering with a real name of 160 blank letters (depends on provider) so the recipient only gets a blank SMS
* You can spoof the reply opt-in as th confirmation as they all use is a fixed string. Spoofing SMS sender is mostly trivial.
* Few services appeared to implement the regular notification to the tracked party
* As I understand it, implementation of opt-in was the responsibility of the service provider, not the telco, and the telcos did not seem to audit this in any way.
If anyone cares to investigate further, happy to give more details.