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Robinhood has multiple (perceived or real) advantages: there are no trading fees or minimums; you can trade equities, options, and cryto-currencies; the app's UI is simple and intuitive; etcetera. Robinhood is doing the most to make trading accessible to masses, and from what I've read online, they're quite successful at doing so. Robinhood is the defacto trading platform for the younger generation.

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Any broker can reduce trading fees to zero. How does Robinhood afford it?

Other brokers don't want to hurt their margins.

Etrade made 614 million in profit in 2017. 19% of revenue was from order commissions, or roughly 449 million. So Etrade could eliminate commissions and still remain profitable. https://en.wikipedia.org/wiki/E-Trade

>> Robinhood rockets to a $5.6B valuation with a massive new funding round

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