Is there a particular passage spoken by one of these people that led you to that conclusion? Because that's not my takeaway at all. But if I'm wrong, I want to know.
Bullies: How the Left's Culture of Fear and Intimidation Silences America
How to Debate Leftists and Destroy Them
If there is no holy war between the left and right, Ben Shapiro sells less books.
Here's Jordan Petersons response to an article criticizing him.
https://twitter.com/jordanbpeterson/status/97594153761910784...
Again, no substance. Just aggression. Showboating to his base.
I've listened to Jordan Peterson interviews and 90% of what he says doesn't make any sense. He speaks like any other self help author because that's what he is. He has generic platitudes that he speaks as gospel. He simply uses the far right to make money because they respond to his message more than anyone else (although he himself is not alt-right).
Shapiro has an extremely aggressive debating style (as that book title should tell you) and his primary focus at all times is winning an argument, not persuasion. In my opinion, he is smarter than Peterson and supports his views better but that's a pretty low bar to cross.
These are the only two I am familiar enough with to talk about off the top of my head. I plan on looking into other members of this movement later to see if they have any more merit than these two.