Zero-rating is a terrible thing that helps stifle the free market and consolidate monopolies. It is also of questionable legality.
All I see about NN is a lot of manipulation from both sides. And what's especially frustrating is that some people insist that NN is anti-customer. No thanks, I'll keep my zero-rating.
I agree about the manipulation from both sides though. There's an acceptance that we have to be so shrill and lie for our cause, because marketing.
Three offers Deezer and Apple Music but not Spotify zero-rated. This puts Deezer and Apple Music at an advantage, no matter if they're technically better or worse
Three also does this for social media and video services. (Part of why I'm leaving them when my contract is up)