The competition in the U.S. isn’t as great as it can be in here in the U.K. where many will only have a single choice for their ISP (or have restricted cell/sat isp or have a service that we wouldn’t even consider as broadband as it’s speed is so low).
It’s strange how people from different parts from the world may require different rules that govern them.
So? Most of that is empty space nobody is trying to serve. The key metric is population density, which is comparable between urban areas in Europe and the US. The size of the US has nothing to do with lack of ISP choice, as evidenced by the fact that the same problem doesn't occur in countries with lower population densities than the US (33.8 people per km²) such as Sweden (21.5), Finland (16.2), Norway (13.4) or Australia (3.1).
All I see about NN is a lot of manipulation from both sides. And what's especially frustrating is that some people insist that NN is anti-customer. No thanks, I'll keep my zero-rating.
I agree about the manipulation from both sides though. There's an acceptance that we have to be so shrill and lie for our cause, because marketing.
Three offers Deezer and Apple Music but not Spotify zero-rated. This puts Deezer and Apple Music at an advantage, no matter if they're technically better or worse
Three also does this for social media and video services. (Part of why I'm leaving them when my contract is up)
What people are worried about is when the ISP's get to play kingmaker about which services will get deals and which will not. The cable TV providers are among the most hated companies in the US for a reason, and those are the only broadband ISP's available to most Americans.
Zero-rating as we fear it is just another way to let them impose arbitrary and capricious costs on their customers.