Wouldn't you agree that markets don't deal effectively with many or most commercial endeavors' unwanted side effects (negative externalities), and so authorities often need to step in when market failure causes damage?
In this case, if the science is real, a global treaty would seem in order to simply mandate the effective use of seaweed in cow feed.
I hope all governments move on things like this, but ultimately, international agencies like the WTO should be, excuse me..., beefed up to deal with these kinds of issues that affect the entire planet and all of its inhabitants.