> I'm going to gather you didn't make it past the first few paragraphs
I actually did and remain completely unconvinced despite the frame. There's another article from a few more months ago that was a lot more convincing and even wrote a positive comment reinforcing its content and pointing out how pervasive a problem loneliness can be in Japan and how the society really prevents people from making friends.
I would argue that the "point of the article" being buried in the "last third" isn't really the point, especially when the title is "Japan's Rent-a-Family Industry."
> I'm not sure how that's relevant.
To this point, my problem is that popular news focuses so much on "Japan is weird" and "Japan is exotic" that it creates and maintains an image of Japan as an ineffable other, which does a disservice to both the Japanese people and also to people who work with Japanese people and even really encourages a kind of subtle racism on both sides, where Japanese people are Japanese "because they are" -- they're just quixotic and traditional and exotic.
I say it encourages this on both sides because there's a movement among Japanese people called nihonjin-ron, which itself is an attempt to find things "uniquely Japanese," from the length of the large intestine (https://news.ycombinator.com/item?id=10109809) to squatting ability (http://www.e-budo.com/forum/showthread.php?20037-Western-Kne...) to an apparent inability to learn English.
These kinds of articles are often enthusiastically pulled up as "oh yes, Japan is totally unique, see this!" and only serve to make a completely artificial barrier between cultures, one that is heightened by the fact that these articles are almost always the only ones that make popular news by virtue of being "weird."