This notion is dangerous. Popular will brings fascism, authoritarianism, discrimination, instability, and uncertainty. Popular will is not and never has been a sustainable form of authority.
Political economists have a term, ‘institutions’ to describe sustainable forms of authority, like laws, morality, family structure, culture, language, literacy, technical education, career stability, and pedagogy.
Institutions like “don’t be evil”, and “we will never sell your data”, are the entire reason why the current batch of tech earned enough trust to exist at all. “Do the right thing”, and “bring people together”, however nice they sound, appear to be easily manipulated by popular will, which will be either their downfall, or ours.