It's news because it has the word Tesla directly in the headline. It's news because I clicked on it, and therefore the Sun Sentinel made a couple cents from advertisers. It's news because they very consciously decided to report it that way, with the intention of optimizing their incentives. Had it been a Ford Taurus, the make and model of the car might never have been mentioned. Also, had it been a Ford Taurus, the headline would not have been phrased in a way such as "look at what the car did to these poor kids" instead of "look at what happened to these poor kids."