I can tell it’s a billion dollar business, I launched a Meditation app two months ago, we had good retention and users were loving the app. Then the guy we hired to do the voice over disappeared with no explanation so we couldn’t fulfill our promise of “daily meditation” because the voice was not the same. 15 days later I understood why: We received a Cease and Desist from one of the companies behind the top meditation and mindfulness apps in the AppStore. They certainly don’t want anybody to enter that niche.