This is a neat service, but it will be much more useful to me if I can exclude ones from my own domain AND ones from my support forums (not on my domain) AND ones that I create by commenting on blogs. While they may or may not be relevant from an SEO ranking standpoint, they are not really of interest to me since I already know about them. I'd much rather be notified about someone mentioning Code Anthem in a blog or forum that I wouldn't have found otherwise. Basically a Google Alerts, but since Google alerts often gives me unrelated results, this would be more accurate.