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Just out of curiosity: what do you think the actual usage rate is for these groupon/coupons?

I'm sure it's way way higher than a coupon printed in a paper or offered online, but there has to be a certain % that don't get (or forget) to use the coupon before the expiration date and the business benefits outright.

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According to Groupon's COO, the redemption rate is "north of 80%."

http://adage.com/digital/article?article_id=145552

Don't most of the groupons have a policy that if you don't use it by the expiration date, you can still redeem it at the price you originally paid for it?

Good point. I guess that means it's a wash for the business.

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