I think ISPs would be welcoming to that change. They'd market as "WWW-Providers" or "Social media providers" and most people would be happy.

But hey, if you have advanced needs, no problem, let me refer you too our Gaming Provider and Streaming Provider subsidiaries.

Oh you need actual technical access to the internet because you write your own software? Tricky, but I'm sure our Business Technology Services Provider subsidiary will have the service you need. (You do have a business, right?)