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The Google News changes introduced earlier this year proved this to me. You'd be challenged to find a single person on the internet who prefers the new Google News format. It took months for the design team to grant even the slightest hint of a concession, letting people switch back to an (albeit uglier and less efficient) two-column format.

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Ironically, the type of sweeping changes made to News are exactly the kind of "brilliant design solutions convert people over time" that this article is proposing.

If your assertion that "you'd be challenged to find a single person on the internet who prefers the new Google News" is true, than more testing is exactly the right approach - which again is the opposite of the advice in this article.

I also think their new image search is a disaster. I like the infinite scroll bar (which bing did before them) but I hate how the images pop in and out. The whole experience is jarring.

I love the new image search, and find the image popout quite useful when I want to see a image in more detail without the jarring experience of actually going to the page, and not having to click next again to see more images. I don't hover around images unless i want to see detail, i press down on my keyboard to see more.

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