Reasons: * The increase in "fake" reviews, or even bad reviews (seriously, 1 word responses like "great") turned me off. Was I getting something good? or something that was boosted?
* The price of convenience was too high and it made my spending habits worse. Being able to quickly jump on an impulse and buy something was something at times I didn't control.
* The other services aren't as good as their competitors. The video library isn't great and I have cable already anyway. Amazon Music isn't great.
* The value isn't as good anymore. Their prices aren't cheaper than their competitors (e.g. Walmart). I can get free shipping anywhere now. The speed isn't as valuable as it once was to me. Certainly not at a price increase. What value has Prime added to me to justify the price increase?