Not really true. American chocolate is an acquired taste, but it's supposed to taste like that. Companies deliberately add butyric acid to make it taste like Americans expect.
A lot of people don't like it. A lot of people do.
A lot of people don't like it. A lot of people do.
It tasted like a chocolate-covered cracker. Nothing wrong with that, but chocolate covered crackers are a crowded space in the confections market and without the "malted milk" taste, which I suppose must come from the butyric acid, I found the non-US KitKat to be a completely uninspired contender. That taste is the thing that makes KitKat bars unique and exciting to me.
To each their own, but I hope the one-sided nature of the media frenzy (US BAD! FOREIGN GOOD!) doesn't end in the mediocritization of a wonderful candy bar.