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Agree with the iPhone app. We do have a basic Facebook integration that allows users to post to their feed. Also agree with deemphasizing the calorie/health aspects, though overtime, I still believe the stronger value prop for an app like this is to become the mint.com of eating rather than another food porn site. But, yes, in the near term more emphasis on social, food porn, etc is prob the way to go

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There's already a lot of calorie-counting apps out there if that's what somebody is interested in. dailyburn.com, for instance, is pretty good. It's also a lot of work to replicate one of these since you'll need to enter a huge database of possible foods.

The problem with them is that counting calories is too damn much work, so adding an extra step, where you take a photo of your food and then count the calories in it, doesn't seem like a huge gain. On the other hand, I suppose if you had photos of everything you'd eaten you could more easily count the calories only once every couple of days.

Still, I think you'll need to decide between "food porn" and "healthy eating" rather than try both, since they're pretty much opposed.

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