Not OP, but I have strong opinion about this:

I believe that if you want to motivate people so they would do something, positive motivation ("Let's make someone's life better/easier by doing what we want him to do") is much more effective than negative motivation ("Let's complicate someone's life so he would have no other option than doing what we want him to do"). It's easier to hate/rebel against when someone is punishing me for doing something than hate when someone is rewarding me for doing it differently.