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Because people think by referring to a company by its ticker symbol makes them seem like they are more of an expert.

Well if you where an employee of a listed company and did not know your employers SEDOL (or eqvielent) id start to question your commitment :-)

I have had a job where I quickly scanned the FT copy on reception as a regular thing - just in case they had brought another acquisition and our team (in house consultancy) needed to get involved with them.

I actually did work for Ford for a few years in the 90s, and I still would never refer to the company by its ticker symbol. That's just stupid.

Or, it allows you to type faster and hyperlink on $TWTR.

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