I agree that government disincentives would reduce gas use, and also that people are selfish. You, for example, are using electricity, the manufacturing and commerce systems that produced your computer, and all the infrastructure of the internet to make a post on a little known website for hackers, that will ultimately have zero impact on the result of things.
Now, you could go live in a cave, and it would reduce your consumption footprint more than if I drove a Kia. Yet you don't. Nobody does. Either we will figure out how to control climate change with world-scale engineering, or we will cease to exist as a species. My Mustang, my neighbors 7000lb hybrid truck (lol), they aren't going to make the difference. So yeah, I'm having fun while Rome burns. Probably going to drive the V6 up to mammoth for the weekend too, and the ski lift will consume energy to lift my fat ass to the top just so that I can slide down a hill going "wooohoooo".