> Building a winning portfolio and focusing on products and markets where Ford can win. For example, by 2020, almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles. Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year. The company is also exploring new “white space” vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility.
[1] https://media.ford.com/content/dam/fordmedia/North%20America...
EDIT: The press release from which all this interest is coming may only refer to Ford North America's development goals. Ford Europe is almost a different company and is responsible for most (all?) of the Focus and Fiesta's development. Perhaps Ford NA will stop bringing new sedans/coupes to market (excepting Mustang and Active) and simply import the smaller vehicles.