This depends on how you define “blockchain”. If your model is bitcoin-style with attempts at anonymous consensus it's definitely a negative contribution.
If you're not trying to get rich quick, however, something a Merkle tree is a great fit and it seems like there'd be value in a distributed system where trusted peers can vouch for either having seen the same content (even if they cannot distribute it due to copyright) or confirm that they saw you present a given object as having a certain hash at a specific time. Whether that's called a blockchain is a philosophical question but I think it'd be a good step up over self-publishing hashes since it'd avoid the need for people to know in advance what they'd like to archive.
To make that concrete, imagine if the web archiving space had some sort of distributed signature system like that. The first time the integrity of the Internet Archive is called into question, anyone on the internet who cared could check and see a provenance record something like this:
IA: URL x had SHA-512 y at time z
Library of Congress: URL x also had SHA-512 y at time [roughly z]
British Library: We didn't capture URL x around time z but we cross-signed the IA and LC manifests shortly after they crawled them and saw SHA-512 y
J. Random Volunteer Archivist: I also saw IA present that hash at that time
That'd give a high degree of confidence in many cases since these are automated systems and it'd lower the window where someone could modify data without getting caught, similar to how someone might be able to rewrite Git history without being noticed but only until someone else fetches the same repo.
(Disclaimer: I work at LC but not on web archiving and this comment is just my personal opinion on my own time)