My friends who are Into Guns are into feeling tough and powerful, like they've always got an upper hand in any situation. When they go into the great outdoors, it's to drink beer and shoot their guns into the woods. (Yeah, it's stupid and dangerous and shitty. I stopped camping with them some time ago.)
My family members who hunt never talk about their guns, they just hunt with them a couple times a year and fill their chest freezers with deer.