- information Facebook collects about your browsing history;
- information Facebook collects about the apps you visit and your activity within those apps;
- the advertisers who uploaded your contact information to Facebook more than two months earlier;
- ads that you interacted with more than two months prior.
Download Your Data is particularly spotty when it comes to the information Facebook taps to display ads."
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TL; DR When you get too close to their business model, Facebook clams up.