> language choice (among various more-or-less suitable options) has a negligible -- if any -- effect on a business's bottom line.
That's just, like, your opinion, man.
(By which I mean: I disagree, and we both know there's no clear evidence one way or another)
> To increase the appeal of a language, the best things you can do is create great tooling, lots of useful libraries, and a friendly community.
I do what I can, but a bad language can do those just as easily as a good language - tooling and libraries are much more a function of big-corp backing than they are of good language design. It's remarkable how much Scala has managed to achieve in those areas without having a big name behind it, but there's no competing with the amount of programmer-hours the likes of e.g. Google can pour in. The only way Scala can hope to win is on actual language design merit (and maybe winning popularity on that is impossible, but given how well Scala has managed to do so far, I remain hopeful).
> In addition, an argument for "my language is better than X" can usually be easily countered with an argument for the opposite, creating a net result that doesn't help your goals. Debates are sometimes interesting and informative, but they're not effective marketing.
A genuinely better language should have at least a slightly better chance of winning a debate over which language is better. If we don't believe that then we have no hope of ever learning truths, and may as well pick languages to use at random (or I guess go with whatever Google picked).