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Comment by Waterluvian | Hacker News Reader

Personally I hate the NeXT logo. I've always thought about just how awful I think it looks every time I see it. This is the first time I've got the sense that people genuinely love the logo. Very interesting!

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The logo looks great on an actual NeXTstation, cube, or MegaPixel, since those are entirely black. The logo pops right out. It really does look good IMHO.

It’d be interesting to imaging the modern evolution of it equivalent to what has been done to the Apple logo over the years, appearing in the same places the Apple logo does today.

Yes! I'd like to see that, too.

That's fair. I only see it on websites and books.

In the context of the 80s-early 90s color preferences, it's great -- and it still stands bold today. It's also more humanist than techie, and Jobs also wanted that.

Note too, that most logos in use today are tweaked versions of their former designs, even if the designer was such a design icon as Lowry (e.g. Shell and BP logos). For example Apple's rainbow logo.

> It's also more humanist than techie

I think it looks as if designed by a techie.

But your looking at it from the perspective of 2018. Back then it was a bold and striking logo for a computer company. As another commenter said, perfect for the late 80's early 90's. In fact if you look at the London 2012 Olympics logo that too was gaudy but it did its job and the wider marketing materials did a fantastic job of building on it an applying it across everything.

You know... I'm a "Rand" fan, but I never cared for the NeXT logo either. It's just so cheap-looking (at least to me) and jarring compared to his other work. But then again it never had a presence in my day-to-life either, unlike IBM.

I'm also in the 'not a fan of the Next logo' camp as well - to me it just seems too noisy, pretentious and out of whack. It reminds me of American cars of the period, which were gauche and terrible. It has an unsettling geometry, which almost seems unfinished. Plus the typeface is just .. wonky.

I guess all these things add up to 'cool logo by a millionaire for a billionaire' in some peoples minds, but to me it just seems like cat barf. Literally, as in .. something that was just spit up, with chunks of undigested stuff in it.

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