When two companies negotiate a contract, typically what happens is this. One team of lawyers drafts the contract. They send it to the other lawyers. Both business teams consult their lawyers, and the lawyers update the contract with their desired changes. Then the first company comments on desired changes and they negotiate.
The result, after perhaps many rounds of negotiation, is often a far different contract than was originally proposed.
That is NOT what happens with consumer terms and conditions agreements, or cell phone contracts. There, the company's lawyers draft a contract that is as favorable to them as is legal. The consumer does not have the legal team or negotiating power to push back: their choices are to sign, or to walk.
These quite different contract processes are worth thinking about. Is this the way we, as a society, want contract law to be used?